Calculating Gross Rate from Net Rate in Advertising – Gross Up Media Calculator
Advertising agencies buy media from publishers at net rate. Gross price is higher for the percentage of agency’s commission.
You can use this Gross From Net Amount Calculator to calculate gross amount of media buy.
Net media cost is the amount you pay the media vendor for the advertising.
Gross media cost is the amount you pay to a media agency. It is the percentage added to net amount.
For example if advertising agency’s provision is 15% you can calculate the gross amount using this formula: Gross = 1176.4706 – 15 % (B) = 1000 (A)
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